Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King's College London.
He has worked across most public policy areas in his career of 30 years in policy research and evaluation, including the Prime Minister's Strategy Unit, an Advisory group formed by Prime Minister Tony Blair in 2002 focusing on public satisfaction, and how Government policy could improve how citizens felt about their quality of life.
Bobby sits on several advisory boards including Chairing both the Campaign for Social Science and the CLOSER Advisory Board, is a member of the Executive of the Academy of Social Sciences, a trustee of British Future and the Centre for Transforming Access and Student Outcomes in Higher Education (TASO) and a Senior Fellow of the Munk School of Global Affairs & Public Policy, University of Toronto.
His first book, The Perils of Perception – Why we’re wrong about nearly everything, was published by Atlantic books in several countries, drawing on a set of global studies on how people misperceive key social realities. His latest book, "The Generation Myth" in the U.S. and titled "Generations - Does when you’re born shape who you are?," came out in September 2021 and challenges myths and stereotypes around generational trends, seeking a greater understanding around generational challenges.