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Episode 21.  The Generation Myth
with Author BOBBY DUFFY


  Professor Bobby Duffy's latest book blows a hole in that wall between Boomers and Millennials, Gen Xers and Gen Z.

  It's time to stop pointing fingers and start locking arms to tackle the challenges we ALL face -- TOGETHER.

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Bobby Duffy

Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King's College London. He has worked across most public policy areas in his career of 30 years in policy research and evaluation, including being appointed to the "Prime Minister's Strategy Unit," looking at what Government can do to improve the quality of life.  The Strategy Unit was established by the former Prime Minister Tony Blair, and served from  2002 to 2010. 

Bobby sits on several advisory boards including Chairing both the Campaign for Social Science and the CLOSER Advisory Board, is a member of the Executive of the Academy of Social Sciences, a trustee of British Future and the Centre for Transforming Access and Student Outcomes in Higher Education (TASO) and a Senior Fellow of the Munk School of Global Affairs & Public Policy, University of Toronto.


His first book, "The Perils of Perception – Why we’re wrong about nearly everything," was published by Atlantic books in several countries, drawing on a set of global studies on how people misperceive key social realities. His latest book, "The Generation Myth," (in Britain, titled "Generations - Does when you’re born shape who you are?,") came out in September 2021 and challenges myths and stereotypes around generational trends, seeking a greater understanding around generational challenges.

High Praise for
"The Generation Myth":

“Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods and ages.”
   – Steven Pinker, Professor of Psychology, Harvard       University, and author of Enlightenment Now

“Essential for anyone who truly wants to understand our world.”
   – Julia Gillard, former Prime Minister of Australia

“Indispensable... Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world.”

   – Robert Putnam, Professor of Public Policy, Harvard University, and author of Bowling Alone

“The most comprehensive, compelling and careful account for how and why the generations diverge, come together and can better connect.”

   – Danny Dorling, Professor of Geography, Oxford University

“Startling, witty and erudite. This is a must-read, complete analysis of our times – a portrait of the way we live now in all its changing confusions down the generations. Read this to explode the myth of manufactured generational wars.”

– Polly Toynbee, Guardian columnist

“A truly brilliant and engaging explanation of a new way to think about how and why we’re changing.”

– Dame Louise Casey, former Director General of the Department for Communities and Local Government

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